You’re wondering if you need social media advertising.
Fact is, increasing brand awareness is one of the most important goals for marketers today which is why businesses today are willing to pay for a steady social presence.
Social media is now the most convenient and common place for consumers to learn about and purchase products or services.
The creative options which have become available to businesses today are more likely to receive a higher return on investment.
The world of social media advertising can seem overwhelming, especially for beginners. That’s where social media advertising agencies come in. Here’s a quick breakdown on how to advertise on social media and to run a successful campaign.
Why should you run paid social media ads?
You might find yourself contemplating how organic social media is free, which no doubt is the most compelling thing about it. So, the question is do you really need to run paid ads?
But then why are so many businesses running these paid ads?
“Truth is organic reach is now declining.”
Some studies have proven that organic reach is on the decline. We are unaware of who sees your unpaid posts. With organic search, it’s mostly hit or miss. What paid social ads to ensure is that you are getting impressions and more people are seeing your content without having to worry about algorithms or other restrictions.
Reach your target audience
The biggest advantage of social media advertising is your social media advertisements will be shown to your specific audience. Facebook’s ad platform is very refined and allows you to hone into your target audience.
This allows you to reach people who are interested in you.
Make things fast
Organically growing your social presence is a very long and painful process. This is where paid ads come in, with paid social media advertising you can speed up the process. When deciding between organic or paid advertising, always remember how social media advertising amplifies your unpaid effort towards advertising.
How does advertising work on social media?
Social media advertising requires a lot of thought and planning, The smallest details could make an impact on the performance and reach of your campaign.
One must develop an understanding of ad targeting and bidding.
Facebook and Instagram’s ad platform allows you to target specific users based on certain criterions such as age, interest, and demographics. So we’ve learned we need to “know” our audience. Ad biddings help Facebook determine relevant users to whom they serve your ads.
Your best bet is to run small test campaigns to avoid the risk of overspending. Which will also help you optimize your ROI versus ad costs.
Social media advertising vs Organic content
Social ads don’t necessarily have to look like ads, the only thing which gives them away is the subtle sponsored label.
Your paid posts must check these criteria, they should be centered around a certain product, service and promotion, Should include a call-to-action and should redirect to your landing page.
What are the goals for social media advertising?
Some might think the main purpose of social media advertising is ‘Money. But that’s not entirely true. Different businesses have different goals when it comes to their social media efforts.
Some want more impressions and traffic rather than purchases. Some businesses want to build brand awareness and use it as a means to stay relevant. Social media advertising allows you to optimize your campaign for your intended purpose.
What you can achieve through social media marketing
Increase Brand Awareness
The best way to be seen is through social media, and social media advertising makes sure you’re being shown to relevant consumers who might be interested in what your business has to offer.
Lead generation (Bring in web traffic)
Adding a call to action to your social media advertising will help drive more traffic to your website, bringing in more leads to your business.
Direct Sales
If your main goal is selling your product or services, then social media advertising offers many options for you to achieve this goal. Through a new collection or time-constricted offers showcased through social media advertising campaigns.
Social media advertising formats
You might have come across some ads yourself, and might be familiar with some of these social media ad formats
Let’s look into some popular social media ad formats
Static images
This simple form of advertising simply needs a nice creative input to make it shine. It’s a great way of showcasing your products, introducing customers to features or ongoing promotions or making announcements.
Video advertising
Video ads are the most popular form of social media advertising and are known to bring in the most engagement. Video ads naturally pull in the attention of the viewer and if your ad is interesting enough they tend to stick around.
Collection ads
These ads are a display of multiple products which could be shown from multiple angles to really showcase their qualities. These ads are easy to interact with which allows viewers to explore more. This is how social media advertising encourages people to interact with your brand.
How do you optimize your social media advertising strategy
When starting your social media advertising remember that it’s a process of trial and error. You have to experiment to find what is working for you.
Maybe your first campaign will be unsuccessful. But with social media advertising, you have to keep in mind that it could be a hit or miss.
Take into consideration ad material that is working for you in other paid campaigns you are running. Testing and experimenting with different call-to-action ads will help you understand what is working for you.
Remember to also study which organic content is working for you. Hone into your top-performing content and use it as a base for the other social media advertising campaigns you run.
So make sure to keep a check on analytics to really track the performance of your paid and organic posts. This will help you learn what is working for you and what isn’t.
Is paid social media advertising crucial?
With how things are nowadays social media advertising has become crucial for businesses and most businesses don’t ponder over it anymore. It’s become an absolute part of their marketing.
Organic reach is declining and is harder to grow with so many competitors rising up every day. But fret not, paid ads to ensure you reach your audience despite the obstacles present otherwise.
Hopefully, with this information, you now have a better grasp of social media advertising. If you’re looking for a skilled and knowledgeable team of specialists to help you take your social media marketing to the next level Media Factory is at your service.
