Company Overview
Superior Alarm Systems, a division of Superior Security Specialists, Inc., is an employee-owned and family operated business with headquarters in Los Angeles. In business since 1981, Superior Alarm Systems (SAS) has seen its business grow from two employees to a staff of more than 40 full-time employees. Founder and president Doug Leener has created a cohesive business unit and company culture that encourages employees to grow and flourish.
Objectives
- Improve brand awareness and reach through improved storytelling and clarity around the platform
- Boost overall aesthetic and user experience and to make the site more engaging
- Expand the site to allow for deeper, SEO-friendly content like blog posts and resources
- Drive conversion of site visitors into contacts and ultimately customers
- Build on SEO foundations to increase search engine traffic and drive future growth
- Implement a fully responsive solution backed by WordPress CMS for easy content management
Prototyping
Content strategy drove this web design project, with a strong focus on providing a deeper, richer content experience. This included building areas for all-new multimedia content and resource libraries. Everything from their solutions and integrations to those resources needed to more clearly communicate their brand story and their offering.
Phase 2
Style Concepts
Phase 3
Bringing them all together
Can we say SAS love? This complex website project resulted in a new content platform that's a much stronger reflection of their world-class reputation. It now provides clear information on who they are, their vision, mission, and FAQs, as well as thorough information about their solutions, integrations, and vendors. It's clear from any landing page what they can do, and how well they works. The site has already seen a 27% increase in organic search traffic since launch - and now we're working with their team on a search engine optimisation and lead generation.
Let’s get it done right!
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