It is predictable
After running ads for a while, you will start to look at the trends on a monthly and quarterly basis which allows you to forecast future growth for your business. These trends and insights are not easy to attain. You need to have a well-thought campaign plan and campaign structure for your Facebook Ads.
It is easily scalable
After running Facebook Ads for some time, you arrive at your cost per acquisition. It is possible to multiply similar results on a grander scale. For instance, if you invest Rs.100,000 and receive the equivalent of Rs.400,000 in sales, you could reinvest the same amount to earn Rs.1,600,000 in sales.
Getting to this point requires constant testing, ongoing Facebook advertising improvement, and continuous monitoring ads performance.