Organic traffic visits a website through search engine organic results, not through paid ads. When users type a query in a search engine, they are presented with a set of results that match their search query. These searches included pages ranking on top organically and results at the very top, which has a subtle “Ad” indication to mention it’s a paid ad.
“Organic traffic is earned, not paid.”
When a user clicks on organic results and is then led to the website, it is recorded as organic search traffic.
Search engines decide the search result ranking, and because of this fact, many companies try to optimize their site to please search engines. But the truth is that search engines depend on users to determine how to rank pages.
When deciding how to rank, Google considers dwell time, page visits, and ease of accessibility. An engaging and easy-to-navigate website reduces the bounce rate, resulting in better rankings.
A great way to increase organic traffic is blogging. It’s an exceptional way to engage with your target audience and drive organic traffic to your website. Blogging can also build a trustworthy and authoritative stance for your site.
The featured snippet gives searchers a direct answer to their query and is found right at the top of the page.
This is the section consumers usually go through first when they make a search query. Now, how does one obtain this featured snippet position? The truth is, there is no direct way to achieve it. But a few strategies can increase the chances of scoring the spot, such as a bulleted or numbered list that answers the query directly—giving short and to-the-point answers while utilizing well-integrated keywords.
Using the right keywords in the right places is one of the best ways of driving traffic to your website. Keywords play a crucial role in helping your page show up on search engines. Using the right keywords helps consumers interested in your product find you. Finding the right keywords helps you reach more people, boost organic traffic and drive more leads to your website.
When a user searches, they will first see the title tag and meta description. This is when you need to grab their attention. An enticing title tag and meta description will help draw in consumers and is the perfect instance to grab their attention. If it’s interesting enough, you have led someone to your website.
Title tags should stay within 60 characters and integrate the right keywords to stay relevant. Last but not least it should be interesting and fun to encourage more visits.
Meta descriptions should be within 160 characters, consisting of your core keywords, and should explain what your page is providing.
Social media is undoubtedly one of the best ways to connect with potential customers. Sharing your pages, content, and products on your social media profiles generates organic traffic to your page. It’s an easy way to introduce yourself to consumers who might be interested in your product and who can also share your content with friends or family, bringing in even more organic traffic.
Backlinks are when other sites have linked your website to theirs. Backlinks also showcase the trust and authority you have in your industry; this also boosts your ranking. If your website has been linked to another, you are driving traffic from their website to yours. You need to create relevant content related to your industry to achieve this. Blogs are a great way to earn backlinks from credible sites. Blogs are versatile and create opportunities to reach people who will link to you.
Recently everything has constantly been going through updates and changes. This leads to a lot of old content becoming irrelevant or outdated. To stay relevant and keep up with competition making sure your content is up to date has become crucial. Optimizing your content also keeps things fresh and interesting.
We hope these tips helped you understand a bit about organic traffic. Applying them to your strategies will bring you improved results.
Suppose you want to increase your organic traffic and do not have the means or time to do it. Media Factory is here to help. We provide the best SEO Services in Lahore. We have experts dedicated to helping you drive more traffic to your website. Get started on increasing your organic traffic today.
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